# Frame48

> Frame48 is a 3D motion design studio in Culver City, Los Angeles. We build a photoreal digital version of your product from CAD files, engineering data, or physical samples, then turn that one asset into everything a launch needs: hero films, product animation, e-commerce stills, key visuals, OOH, and social.

- Founded: 2016
- Location: 6110 Washington Blvd, Culver City, CA 90232 (Los Angeles)
- Founders: Tom Teller (Founder & Executive Creative Director), Julian Conner (Co-Founder & Executive Producer)
- Clients include Sonos, Lenovo, Shimano, Lazer, Alo, and The UPS Store, amongst other leading technology, sports, and consumer brands.
- Member: 1% for the Planet
- New business: hello@frame48.com

## How we work

1. Build the digital product: Using CAD files, engineering data, or physical samples, we recreate your product in CG. Every material, finish, tolerance, and component is built to match the real thing.
2. Design the world: Look development, environments, lighting, cinematography, motion, and pacing, each crafted to express the product’s identity. This is where engineering becomes storytelling.
3. One asset, every deliverable: One source of truth flows across launch films, retail displays, social content, still imagery, and future campaigns, so nothing is rebuilt for each request.

## Services

### [Hero Films](https://frame48.com/services#hero-films)

Hero films and product animation define the campaign and tell the product’s story through polished motion and audio. We build living, breathing CG worlds around the product and show it in use, then cut every vertical and social version from the same film.

Deliverables: Hero films and launch spots; Vertical and social cutdowns; Edutainment and feature explainers; Product reveals and detail callouts.

Selected work: Lenovo Pro 7a; Sonos — Not Not Magic; Lazer KinetiCore 2026.

### [Digital Asset Libraries](https://frame48.com/services#asset-libraries)

A production-ready CG double of every product in a line, that every team and partner can draw from. One shared source of truth saves cost and keeps the look consistent across every asset, now and in future campaigns.

Deliverables: Master CG product builds; Render libraries across full product lines; Every colorway and configuration; Reuse for new campaigns and formats.

Selected work: Hundreds of Shimano component renders across the XTR, XT, and Deore groupsets; The Sonos range, from Arc to Era, Ace, Sub, and Play, in every colorway.

### [E-Commerce Assets](https://frame48.com/services#ecommerce)

High-resolution product imagery and motion optimized for online stores, product pages, and marketplaces. Every SKU, angle, and colorway comes off the same render library, from hover states to a full catalogue.

Deliverables: Product page stills in every angle; Interactive and hover-state product video; Full-catalogue render sets; Marketplace and retailer imagery.

Selected work: Sonos Ace, Sub 4, Era 300, and Arc Ultra product experiences; Shimano component catalogue, 71 SKUs from one render library; Lenovo tablet product renders.

### [Social & Out of Home](https://frame48.com/services#social-ooh)

Short-form motion for social, display, and always-on campaigns, and ultra-high-resolution renders for billboards, transit, and retail displays. Frequently added later in production as additional deliverables, we are able to reformat and spin up out-of-home specific alts with ease.

Deliverables: Social films and loops in 1:1 and 9:16; Display banners and site takeovers; Billboard, transit, and retail display renders; Always-on campaign content.

Selected work: Shimano S-PHYRE, RC, and XC shoe films; Sonos transit and billboard campaigns; Shimano OOH campaign.

### [Full Service Post-Production](https://frame48.com/services#post-production)

Every Frame48 project is finished in-house: edit, sound design, music, color, and the final mix. We handle it all, soup to nuts, so picture and audio are built together from the first previs to the final conform, resulting in a cohesive film throughout all of production.

Deliverables: Edit and finishing; Sound design and final mix; Music; Color grading.

Selected work: Every hero film on this page, finished in-house.

## Featured work

- [Sonos — Not Not Magic](https://frame48.com/work/sonos_summer)
- [Lenovo — Pro 7a](https://frame48.com/work/lenovo-pro7a)

## Portfolio

- [Frame48 — House Reel](https://frame48.com/work/2026-reel) (Reels, 2026): To celebrate 10 years in the making... Frame48 presents our 2026 House Reel *Rendered With Love.
- [Fat Brain Toys — Air Toobz](https://frame48.com/work/airtoobz) (Commercial, 2026): Endless builds, endless possibilities. We partnered with Fat Brain Toys to explore the fun of building with Air Toobz.
- [Shimano — DURA-ACE Wheels](https://frame48.com/work/shimano-wheels-2026) (Commercial, 2026): We partnered with Shimano to release their newest high-performance cycling wheels: showcasing another generation of DURA-ACE precision, detail, and advanced technology.
- [Lazer — Lazer KinetiCore 2026](https://frame48.com/work/lazer-kineticore2026) (Commercial, 2026): We joined Lazer to show their latest lineup of biking helmets built for rugged terrain.
- [Lenovo — Yoga Slim 7x](https://frame48.com/work/lenovo-slim7x) (Commercial, 2024): Frame48 collaborates with Lenovo to create "Flock of Fury" for the release of the Slim 7x tablet.
- [Shimano — S-Phyre RX910](https://frame48.com/work/s-phyre-rx9) (Commercial, 2025): We teamed up with Shimano to introduce the new S-Phyre RX910 gravel shoe - a pro-level gravel race shoes feature a stiff TPU outsole and Pontoon cleat system for maximum power transfer.
- [Lenovo — Yoga Pro 9i](https://frame48.com/work/yoga-pro-9i) (Commercial, 2024): We partnered with Lenovo once again to introduce the Yoga Pro 9i through the eyes of a CG artist bringing their robotic creation to life.
- [Sonos — Sonos Play](https://frame48.com/work/sonos-play) (Commercial, 2026): Frame48 teamed up with Sonos to announce their newest portable speaker: Sonos Play.
- [Logitech — MX Master 3](https://frame48.com/work/logitech-mx-master3) (Other, 2024)
- [Plenty — Growing Clean](https://frame48.com/work/plenty-anthem-film) (Commercial, 2022)
- [The UPS Store — Be Unstoppable](https://frame48.com/work/the-ups-store) (Commercial, 2025)
- [Lenovo — Lenovo Yoga Pro 9n](https://frame48.com/work/pro9n) (Commercial, 2026): We teamed up with Lenovo to showcase their new Pro 9n- the first Yoga laptop powered by NVIDIA RTX Spark.
- [Shimano — S-Phyre RC9](https://frame48.com/work/s-phyre-rc9) (Commercial, 2025)
- [Fault Line](https://frame48.com/work/faultline) (Other, 2025): Fault Line is an exploration of motion, texture, and color in tennis.
- [NantStudios — Dynamic Volume System](https://frame48.com/work/dynamic-volume-system) (Commercial, 2024)
- [Lenovo — Yoga Slim 7i](https://frame48.com/work/s2-yoga-slim7i) (Commercial, 2025): Frame48 showcases the internal features of Lenovo's new Yoga Slim 7i laptop that helps artists bring color and vibrancy to their projects.
- [Dandy — Fusion Dentures](https://frame48.com/work/dandy) (Commercial, 2026): We collaborated with Dandy for the release of their new Fusion Dentures line, building a CG product double from the ground-up with CAD.
- [Shimano — Ultread Gravity](https://frame48.com/work/ultread-gravity-enduro) (Commercial, 2023)
- [Lenovo — Doomiverse](https://frame48.com/work/lenovo-doomiverse) (Commercial, 2025): Frame48 partnered with Lenovo for their Season 2 launch films.
- [Sonos — Ace Headphones](https://frame48.com/work/ace-headphones) (Commercial, 2024): We brought the new Sonos Ace headphones to life in gorgeous surround sound and was placed in every Best Buy in North America.
- [Sio2](https://frame48.com/work/sio2) (Other, 2023): Sio2 is an R&D exploration creating an alien world ruled by basketball.
- [Lazer — Chase & Z1](https://frame48.com/work/lazer-chase) (Commercial, 2023)
- [Muse — You Make Me Feel Like it's Halloween](https://frame48.com/work/you-make-me-feel-like-its-halloween) (Music Video, 2023)
- [Shimano — Carbon Wheelset](https://frame48.com/work/shimano-wheels) (Commercial, 2023)
- [SanDisk — Pro-Dock 4](https://frame48.com/work/sandisk-pd4) (Commercial, 2024)
- [Anine Bing — Monogram, Crossbody & Shoulder Bag](https://frame48.com/work/anine-bing) (Commercial, 2024)
- [Lucky Dog — Gelato](https://frame48.com/work/lucky-dog-gelato) (Commercial, 2022)
- [Lenovo — Yoga Pro 7](https://frame48.com/work/yoga-pro-7) (Commercial, 2025)
- [Shimano — Eyewear](https://frame48.com/work/shimano-eyewear) (Commercial, 2025)
- [Lazer — KinetiCore Helmets](https://frame48.com/work/lazer-kineticore-helmets) (Commercial, 2025)
- [Shark — CarpetXpert](https://frame48.com/work/ultread-gravity-enduro-copy) (Commercial, 2024)
- [Lenovo — Yoga Slim 7i Aura Edition](https://frame48.com/work/slim-7i-aura-edition) (Commercial, 2024)
- [Neutrogena — Skin360](https://frame48.com/work/skin-360) (Commercial, 2018)
- [Hulu — RapCaviar Presents](https://frame48.com/work/rapcaviar-presents) (Titles, 2023)
- [Marshmello — Marshmello More than Music](https://frame48.com/work/marshmello) (Titles, 2020)
- [Alo Yoga — Runner](https://frame48.com/work/alo-runner) (Commercial, 2024)
- [Muse — Will of the People](https://frame48.com/work/wotp) (Music Video, 2022)
- [Recovery Main Titles — Recovery Main Titles](https://frame48.com/work/recovery) (Other, 2022)
- [FuboTV — Bedtime Stories with Ryan](https://frame48.com/work/bedtime-stories) (Television, 2023)
- [Muse — Darkside](https://frame48.com/work/muse-darkside) (Music Video, 2018)
- [Glorp](https://frame48.com/work/glorp) (Other, 2026): Glorp (or Blobbert, for short) is a species developed in-studio to explore character animation.

## FAQ

**What does Frame48 do?**
Frame48 is a 3D motion design studio specializing in product animation and CGI product visualization. We build a photoreal CG version of a product, then create hero films, e-commerce stills, key visuals, OOH, and social content from it.

**Who has Frame48 worked with?**
Clients include Sonos, Lenovo, Shimano, Lazer, Alo, and The UPS Store, amongst other leading technology, sports, and consumer brands.

**Can Frame48 use my CAD files?**
Yes. We build products from CAD files, engineering data, or physical samples, and match every material, finish, and component to the real thing.

**Why use one partner for every deliverable?**
Many brands pay several partners to rebuild the same product. Working from one shared CG build saves cost and keeps every asset consistent, from the launch film to the product page.

**Where is Frame48 based?**
Our studio is at 6110 Washington Blvd in Culver City, Los Angeles, with East Coast and Midwest representation through BLAH! Blah? (Blah…).

**Does Frame48 work directly with brands or through agencies?**
Both. We work with in-house brand teams and as the 3D and motion partner for their agencies.

**What software does Frame48 use?**
Our pipeline is built around USD technology utilizing Houdini as our primary DCC.

**How do I start a project with Frame48?**
Email hello@frame48.com with a short brief, timing, and where the work will run. We’ll follow up to scope it.

## Links

- [Services](https://frame48.com/services)
- [About and contact](https://frame48.com/info)
- [News and press](https://frame48.com/feed)
- https://instagram.com/frame.48
- https://www.behance.net/frame48
- https://www.linkedin.com/company/frame-48/
- https://vimeo.com/frame48