Product animation & 3D motion design.
Built once in CG. Used across every deliverable.
The overview
One production. One partner. Endless deliverables.
Frame48 is a 3D motion design studio in Culver City, Los Angeles. We build a photoreal digital version of your product from CAD files, engineering data, or physical samples, then turn that one asset into everything a launch needs: hero films, product animation, e-commerce stills, key visuals, OOH, and social.
01 · The workflow
Build the digital product.
Using CAD files, engineering data, or physical samples, we recreate your product in CG. Every material, finish, tolerance, and component is built to match the real thing.
RX910 · one CG build
02 · The workflow
Design the world.
Look development, environments, lighting, cinematography, motion, and pacing, each crafted to express the product’s identity. This is where engineering becomes storytelling.
03 · The workflow
One asset, every deliverable.
One source of truth flows across launch films, retail displays, social content, still imagery, and future campaigns, so nothing is rebuilt for each request.
Service · 01
Hero Films.
Hero films and product animation define the campaign and tell the product’s story through polished motion and audio. We build living, breathing CG worlds around the product and show it in use, then cut every vertical and social version from the same film.
Service · 02
Full Service Post-Production.
Every Frame48 project is finished in-house: edit, sound design, music, color, and the final mix. We handle it all, soup to nuts, so picture and audio are built together from the first previs to the final conform, resulting in a cohesive film throughout all of production.
Service · 03
Digital Asset Libraries.
A production-ready CG double of every product in a line, that every team and partner can draw from. One shared source of truth saves cost and keeps the look consistent across every asset, now and in future campaigns.
Hundreds of component renders and counting across the XTR, XT, and Deore groupsets.
Service · 04
E-Commerce Assets.
High-resolution product imagery and motion optimized for online stores, product pages, and marketplaces. Every SKU, angle, and colorway comes off the same render library, from hover states to a full catalogue.
XTR CS-M9100-12 Cassette · 10–45T
XTR FC-M9100 Crankset · 32T
XTR FC-M9100 Crankset · 32T
XTR M9100 Groupset · Long Cage
XTR SM-CRM95 Chainring · 28T
XTR SM-CRM95 Chainring · 38T
XTR BL-M9100 Brake Lever
XTR BR-M9120 4-Piston Brake
XTR BR-M9120 + RT-MT900
GRX RD-RX820 Rear Derailleur
XT WH-M8200 Wheel
GRX WH-RX880 Wheel (Front)
The entire Shimano XTR, XT, and Deore catalogues built and usable from e-commerce to social media videos and hero films.
FAQ
Questions.
- What does Frame48 do?
- Frame48 is a 3D motion design studio specializing in product animation and CGI product visualization. We build a photoreal CG version of a product, then create hero films, e-commerce stills, key visuals, OOH, and social content from it.
- Who has Frame48 worked with?
- Clients include Sonos, Lenovo, Shimano, Lazer, Alo, and The UPS Store, amongst other leading technology, sports, and consumer brands.
- Can Frame48 use my CAD files?
- Yes. We build products from CAD files, engineering data, or physical samples, and match every material, finish, and component to the real thing.
- Why use one partner for every deliverable?
- Many brands pay several partners to rebuild the same product. Working from one shared CG build saves cost and keeps every asset consistent, from the launch film to the product page.
- Where is Frame48 based?
- Our studio is at 6110 Washington Blvd in Culver City, Los Angeles, with East Coast and Midwest representation through BLAH! Blah? (Blah…).
- Does Frame48 work directly with brands or through agencies?
- Both. We work with in-house brand teams and as the 3D and motion partner for their agencies.
- What software does Frame48 use?
- Our pipeline is built around USD technology utilizing Houdini as our primary DCC.
- How do I start a project with Frame48?
- Email hello@frame48.com with a short brief, timing, and where the work will run. We’ll follow up to scope it.
Ready to Kick Things Off?
So many brands and agencies are paying multiple partners to do the same thing. Our specialty is consolidating these redundancies and pairing it with world-class craft and creative to both save you money and elevate your brand assets. We’d love to hear about what products and technology you are sharing with the world and how we can help.
Service · 05
Social & Out of Home.
Short-form motion for social, display, and always-on campaigns, and ultra-high-resolution renders for billboards, transit, and retail displays. Frequently added later in production as additional deliverables, we are able to reformat and spin up out-of-home specific alts with ease.