Lenovo — Lenovo Yoga Pro 7a
Commercial · 2026 · by Frame48
Frame48 moves mountains and crafts racecars for the launch of Lenovo's new Yoga Pro 7a laptop.
This collaboration with Lenovo to showcase their new Yoga 7a laptop, we wanted to show the device's ability to accelerate 3D workflows and gaming. As we worked through each beat of the story, it became clear that the transitions between these worlds would be the hardest part to solve. The film needed a clear boundary between the outside world and the creative process unfolding inside the screen, and each stage of that process – texturing the mountain, building the road, rigging the racecar, and finally stepping into a full video-game sequence – had to read as its own distinct moment.
The mountain-building sequence evolved the most over the course of production. Our team worked through several iterations, troubleshooting how to show the user sculpting the mountain, shading it, and adding boulders in a way that was clear to those unfamiliar with the 3D pipeline. The solution came from an unexpected place – a viewport time-lapse of our environment artist building the real volcano for the film. Originally to show the other artists his progress on the asset, the video inspired one of the studio’s favorite moments in the spot.