Sonos — Not Not Magic

Commercial · 2026 · by Frame48

We crafted two new films with Sonos speakers to balance sound and swap systems.

With this cohort of films, we set out to show how the brand's products perform as a full system rather than standalone devices. Instead of leaning on individual product beauty shots, the films capture the balance between each Sonos speaker and the distinct role it plays within a larger, cohesive ecosystem of sound. The films playfully open up the infinite ways a system can come together inside the home — fit for music, film, and everything in between.

The biggest challenge was communicating the mechanics of the Sonos system to first-time users. Using smooth motion to show products floating alongside one another, we were able to connect different product configurations throughout the home. Spanning everything from headphones to a large subwoofer, the Sonos family carries variety in shape and function that resolves into a single, harmonious visual language.