Lenovo — Yoga Pro 9i

Commercial · 2024 · by Frame48

We partnered with Lenovo once again to introduce the Yoga Pro 9i through the eyes of a CG artist bringing their robotic creation to life.

We partnered with Lenovo once again to introduce the Yoga Pro 9i through the eyes of a CG artist bringing their robotic creation to life. The goal was to create stunning character animation that reflected the 3D modeling process as well as the capabilities of Lenovo's new release. Building the environment, figuring out how to visualize our own creative processes, and finding the right balance between imagination and realism helped bring to life this film. Starting with simple sketches and thumbnails, the project morphed into one of our favorite character pieces bursting with personality and color.